This 24-year-old has raised more than $600,000 for charity — by asking for beer money on national TV
Anheuser-Busch and Venmo are matching donations to the University of Iowa children’s hospital
This is the best kind of beer buzz.
Carson King, 24, held up a sign on national TV during a University of Iowa vs. Iowa State football game last weekend asking for viewers to Venmo him cash for a case of Busch Light. He and his “Busch Light Supply Needs Replenished” sign got picked up by ESPN’s “College GameDay” broadcast on Saturday morning — and raised $400 in just an hour.
“I made the sign as a joke, and just hoped maybe a couple of people in the crowd would see the sign and maybe toss me $20 so I could get a case of Busch Light,” King, an Iowa State fan, told MarketWatch. But after raking in $600, King and his family decided to donate the windfall to the rival University of Iowa Stead Family Children’s Hospital, which is adjacent to the football field in Iowa City. (In fact, during Iowa home games, fans do the “Iowa Wave” for the kids watching the game from the hospital windows.)
King’s mom and his brother shared his fundraiser and Venmo handle (@Carson-King-25) on Facebook and Twitter — and that’s when the donations really started pouring in.
As of Friday morning, people had donated more than $200,000 to his fund. And if brewer Anheuser-Busch and Paypal-owned money-sharing app Venmo both match the donations, as they have pledged to do on Twitter, the Busch Light lover will be handing over more than $600,000 to the hospital (minus the cost of a case of Busch Light, he cracked to MarketWatch, which runs $15 or $16.) Individuals have donated as little as 25 cents, and as much as $300, he said.
... he was savvy enough to tweet at Anheuser-Busch and ask them to match the total number of donations that he collected....
.@CarsonKing2 this is the best thing we have read all year, we’re inspired.
We’re going to match your donation to University of Iowa Hospitals & Clinics, and we’ll throw in some of that Busch Light you were looking for.
Venmo caught wind of the impromptu fundraiser, and offered to match the donations, as well. A company spokesperson told MarketWatch that, “We’re constantly amazed by the kindness of the Venmo community and what they’re able to achieve together, which is why we felt inspired to match the donation....