I've been wondering what their distribution scheme is. I haven't seen any or many of their ads on TV. I may just not have noticed, though. I tune most ads out or surf during them.
The Lincoln Project:
359.3K views of that tweet.
125,440 YouTube views. Last Call
It was just posted to both today.
2.6M Twitter Followers
691K YouTube subscribers
I didn't look for each one, but I noticed that many of the YT vids I posted above had 500K or 1M views.
They also have a website and probably have Instagram and other social media accounts.
How much of this is preaching to the choir, though? I wonder what The Lincoln Project does for outreach to others besides the decent media attention it's gotten.